彼岸咖啡商业计划书（35页）

　　彼岸咖啡有限责任公司是一家以休闲娱乐为主题的餐饮公司，公司的目的在提供优质服务的基础上，更重要的是传播一种文化，一种积极向上，健康进取的思想，在大学城这个特殊的地方形成一个思想交流中心和健康文化中心。

　　1公司概述····························································6

　　1.1公司概述··························································6

　　1.2公司宗旨··························································6

　　1.3公司目标··························································6

　　2.项目介绍····························································7

　　2.1项目背景··························································7

　　2.2产业背景··························································7

　　3.市场分析····························································9

　　3.1市场环境分析······················································9

　　3.2大学生群体分析····················································9

　　4.营销策略···························································11

　　4.1价格定位··························································11

　　4.2销售促进计划·····················································11

　　4.3日常运营计划·····················································12

　　4.4营销机会和威胁分析··············································12

　　4.4.1SWOT分析·······················································12

　　4.1.2消费者群体分析················································13

　　5.经营管理···························································20

　　6.财务································································25

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