崇悫 2015-05-071632487二星级
价值：6个赢商币文件类型：DOC大小：202.88KB
彼岸咖啡有限责任公司是一家以休闲娱乐为主题的餐饮公司，公司的目的在提供优质服务的基础上，更重要的是传播一种文化，一种积极向上，健康进取的思想，在大学城这个特殊的地方形成一个思想交流中心和健康文化中心。
1公司概述····························································6
1.1公司概述··························································6
1.2公司宗旨··························································6
1.3公司目标··························································6
2.项目介绍····························································7
2.1项目背景··························································7
2.2产业背景··························································7
3.市场分析····························································9
3.1市场环境分析······················································9
3.2大学生群体分析····················································9
4.营销策略···························································11
4.1价格定位··························································11
4.2销售促进计划·····················································11
4.3日常运营计划·····················································12
4.4营销机会和威胁分析··············································12
4.4.1SWOT分析·······················································12
4.1.2消费者群体分析················································13
5.经营管理···························································20
6.财务································································25
......
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02 新开项目（2025年12月开业项目趋势分析及热点项目解读）
03 品牌新店（2025年12月新店盘点及案例解读）
04 品牌推荐（中高端女装品牌）
05 营销案例（12月典型购物中心营销趋势分析及案例分享）
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赢商通会员，商业市场月报
商圈商业综合评价指标体系，简称“商圈商业力”，是基于商圈人口规模，交通配套、商业规模、商业档次、商业多样性、商业活力以及商业潜力等要素，形成的综合评估商圈商业发展水平的指标体系。
城市商业力，商圈商业力
01 消费趋势——2025年中国消费市场趋势洞察
02 新开项目（2025年11月开业项目趋势分析及热点项目解读）
03 品牌新店（2025年11月新店盘点及案例解读）
04 品牌业态（首层品牌&业态分析）
05 营销案例（11月典型购物中心营销趋势分析及案例分享）
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商业市场月报，赢商通会员
