再水之舟 2013-08-271963818二星级
价值：6个赢商币文件类型：PDF大小：7MB深圳卓越时代广场景观设计
We started our project from researching and analysis of the site through three diff erent
scale. 1.The site in a district. 2. The site in a neighborhood. 3. And the site as itself. Through
this series of analysis, we were trying to fi nd the identi ti es and functi ons with diff erent scale
of the surrounding context. And we hoped this research will guide us the characteristi c of
the site that we need to follow.
据赢商网不完全统计，去年全国309个商场有32家销售额超50亿元，占比超10%，相比前三年明显增加。“50亿”是个难以翻越的分水岭，“尖子生”的运营法则——品牌调整、硬件改造、营销活动，值得借鉴与参考。
商场业绩运营策略
据赢商研究中心统计，2021-2023年，国内每年新增的轻资产商业项目近140个。不过，随着行业复苏、玩家力量、策略导向等因素之变，这些上新的轻资产项目亦出现不同以往的一些新特征。
轻资产行业趋势
鞋服品类以优化渠道为主基调，整体体现在谨慎开店、关闭低效店、提升店效；奢侈品牌注重门店形象的升级，重金打造超大面积零售空间成为趋势；茶饮、咖啡保持较快的规模增速……
品牌数读品牌拓展趋势
