吃虫子的苹果 2013-07-181620943二星级
价值：8个赢商币文件类型：PPT大小：11.52MB合肥欢乐颂调研报告
1.华润欢乐颂简介及分析
1.1华润集团与华润欢乐颂··········································································1
1.2欢乐颂全国项目介绍分析······································································2-6
2.合肥欢乐颂调研内容及分析
2.1欢乐颂地理位置与交通··········································································7
2.2项目规模································································································8
2.3项目周边································································································9-10
2.4业态、品牌、租金················································································11-14
2.5平面布局·······························································································15-19
2.6建筑风格与立面规划·············································································20
2.7合肥欢乐颂项目分析·············································································21-23
3.结合欢乐颂对本项目的分析····················································24
据赢商网不完全统计，去年全国309个商场有32家销售额超50亿元，占比超10%，相比前三年明显增加。“50亿”是个难以翻越的分水岭，“尖子生”的运营法则——品牌调整、硬件改造、营销活动，值得借鉴与参考。
商场业绩运营策略
据赢商研究中心统计，2021-2023年，国内每年新增的轻资产商业项目近140个。不过，随着行业复苏、玩家力量、策略导向等因素之变，这些上新的轻资产项目亦出现不同以往的一些新特征。
轻资产行业趋势
鞋服品类以优化渠道为主基调，整体体现在谨慎开店、关闭低效店、提升店效；奢侈品牌注重门店形象的升级，重金打造超大面积零售空间成为趋势；茶饮、咖啡保持较快的规模增速……
品牌数读品牌拓展趋势
