网圣 2012-08-271655812二星级
价值：7个赢商币文件类型：DOC大小：6.23MB第一部分：房地产宏观市场分析··········································3
一、吉首市房地产基本情况··············································3
二、吉首市房地产市场数据分析··········································4
三、区域商业环境分析··················································6
四、政策动态分析······················································13
第二部分：产品定位·····················································15
一、项目情况分析······················································15
二、本案商圈分析······················································18
三、产品定位分析······················································19
四、各分区功能分析····················································27
五、交通组织规划分析··················································30
第三部分：项目经济分析················································32
一、售价分析··························································32
二、收益测算分析······················································35
第四部分：物业建筑规划建议············································36
一、商业、住宅关系分析················································36
二、规划布局建议······················································39
三、交通流设计建议····················································40
四、建筑风格及外立面建议··············································40
五、景观环境主题及艺术风格建议········································41
六、商业环境包装建议··················································43
第五部分：关于销售模式及营销推广的建议································46
一、销售模式分析······················································46
据赢商网不完全统计，去年全国309个商场有32家销售额超50亿元，占比超10%，相比前三年明显增加。“50亿”是个难以翻越的分水岭，“尖子生”的运营法则——品牌调整、硬件改造、营销活动，值得借鉴与参考。
商场业绩运营策略
据赢商研究中心统计，2021-2023年，国内每年新增的轻资产商业项目近140个。不过，随着行业复苏、玩家力量、策略导向等因素之变，这些上新的轻资产项目亦出现不同以往的一些新特征。
轻资产行业趋势
鞋服品类以优化渠道为主基调，整体体现在谨慎开店、关闭低效店、提升店效；奢侈品牌注重门店形象的升级，重金打造超大面积零售空间成为趋势；茶饮、咖啡保持较快的规模增速……
品牌数读品牌拓展趋势
