深海农夫 2012-07-28160366一星级
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目 录
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“十二五”规划解读·················································································································································2
文化产业迎来大发展机遇·····································································································································2
渠道与内容：事情正在起变化·····························································································································4
内容产业之：电影行业——进入第二轮景气周期······························································································4
内容产业之：电视剧行业——单集售价提升带来行业巨大上升空间·······························································7
内容产业之：数字出版——新闻出版业的涅磐机遇························································································10
渠道产业之：有线运营商——三网融合下的发展方向值得关注·····································································14
传媒行业2011 年投资策略·································································································································19
重点推荐公司介绍··············································································································································19
01 消费趋势——新中产消费群体洞察与趋势解析
02 新开项目（2025年12月开业项目趋势分析及热点项目解读）
03 品牌新店（2025年12月新店盘点及案例解读）
04 品牌推荐（中高端女装品牌）
05 营销案例（12月典型购物中心营销趋势分析及案例分享）
06 资料推荐（成年人情感消费新趋势、2025冬季消费趋势、马年新春营销活动方案）
赢商通会员，商业市场月报
商圈商业综合评价指标体系，简称“商圈商业力”，是基于商圈人口规模，交通配套、商业规模、商业档次、商业多样性、商业活力以及商业潜力等要素，形成的综合评估商圈商业发展水平的指标体系。
城市商业力，商圈商业力
01 消费趋势——2025年中国消费市场趋势洞察
02 新开项目（2025年11月开业项目趋势分析及热点项目解读）
03 品牌新店（2025年11月新店盘点及案例解读）
04 品牌业态（首层品牌&业态分析）
05 营销案例（11月典型购物中心营销趋势分析及案例分享）
06 资料推荐（2026中国消费新图景报告、中国精锐人群生活方式洞察、春节、年度营销活动方案）
商业市场月报，赢商通会员
