珠海JUSCO开张公关活动建议（英文版）

　　BACKGROUND:背景

　　Jusco Zhuhai store is the 5th Jusco Store of the Aeon Group in Guangdong Province. 珠海店是JUSCO在广东开张的第五家分店

　　2. Jusco wants to consolidate its brand in Guangdong Province through strategic opening campaign of the Zhuhai Store.通过珠海分店开业典礼活动进一步巩固JUSCO在广东的品牌地位

　　POSITIONING:定位

　　Jusco is a localized Japanese Department Store (GMS) in Zhuhai.

　　JUSCO是珠海一个本土化的日本百货商场

　　MESSAGES:传达信息

　　Jusco has come to Zhuhai. JUSCO来到珠海

　　TARGET AUDIENCE:目标消费群

　　Zhuhai residents 珠海居民

　　Mass media 大众媒体