东莞星河城商业白皮书(48页）

　　目 录

　　快速发展的中国珠三角经济区

　　珠三角经济区简介·······························3

　　珠三角经济区域图·······························3

　　珠三角中的重要城市——东莞市

　　2．1 东莞市经济整体发展状况·························5

　　2．2 东莞市主要指标与珠三角其他城市对比·············5

　　2．3 东莞城市建设未来发展规划·······················8

　　东莞市的市场环境（人口、经济、旅游、产业）

　　3．1 东莞市人口状况分析····························10

　　3．2 东莞市经济状况分析····························11

　　3．3 东莞市交通状况分析····························13

　　3．4 东莞市写字楼与酒店分布状况····················15

　　东莞市的商业环境

　　4．1 东莞市社会消费平零售总额状况··················17

　　4．2 东莞市城镇居民家庭收入和支出状况··············17

　　4．3 东莞市城镇居民消费性支出构成状况··············17

　　4．4 东莞市商业中心性指标··························18

　　4．5 东莞市商圈各业态分布状况······················19

　　东莞市消费者的消费习惯

　　5．1 东莞市消费者消费习惯··························22

　　5．2 东莞市消费者对设施需求分析····················25

　　5．3 东莞市消费者构成分析··························29

　　5．4 不同性别消费者购物习惯对比····················31

　　5．5 不同年龄消费者的特征分析······················32

　　5．6 不同收入消费者特征分析························32

　　星河城项目周边状况

　　6．1 星河城项目立地条件··························34

　　6．2 星河城项目商圈定位··························35

　　6．3 星河城商圈消费者购买力分析··················36

　　6．4 星河城项目定位······························37

　　6．5 星河城项目规划设计···················