wosHI 2012-08-081949273二星级
目 录
前 言·····························································
1. 市场及区位概况分析············································?
1.1. 广州星河湾区位简析···················································?
1.2. 周边人口密度分析·····················································?
1.3. 本项目现有商业分布及经营情况··········································
1.4. 周边楼盘商业情况分析及启示············································
1.4.1. 洛溪新城··························································
1.4.2. 广州雅居乐························································
1.4.3. 锦绣香江·························································?
1.4.4. 丽江花园··························································
1.5. 业主消费需求调查·····················································
1.5.1. 调查访问对象·····················································?
1.5.2. 调查访问结果分析·················································?
1.6. 项目优劣势分析·······················································
1.6.1. 自身优势·························································?
1.6.2. 现存劣势·························································?
1.6.3. 机会·····························································?
1.6.4. 威胁·····························································?
2. 项目定位及业态规划建议········································
2.1. 项目存在问题分析及解决建议···········································?
2.2. 项目定位依据·························································
2.2.1. 考虑定位时需注意的因素············································
2.2.2. 主要目标消费群的消费特性及消费力分析······························
2.2.3. 整体商业可持续发展的路径与策略选择································
2.3. 项目主题定位建议·····················································
2.4. 业态规划建议·························································
2.4.1. 项目业态分布比例建议··············································
2.5. 业态具体布局建议·····················································
2.5.1. 商业街业态具体布局建议············································
2.5.2. 会所商铺业态建议·················································?
2.5.3. 五星级酒店群楼业态建议············································
2.6. 业态控制建议—专铺专营···············································
3. 硬件规划建议··················································
3.1. 外立面展示优化建议···················································
3.2. 特色店面展示优化建议·················································
3.3. 导视系统优化建议·····················································
4. 招商节点计划··················································
4.1. 时间节点安排·························································
4.2. 招商工作部署·························································
……
据赢商研究中心统计,2021-2023年,国内每年新增的轻资产商业项目近140个。不过,随着行业复苏、玩家力量、策略导向等因素之变,这些上新的轻资产项目亦出现不同以往的一些新特征。
轻资产行业趋势
鞋服品类以优化渠道为主基调,整体体现在谨慎开店、关闭低效店、提升店效;奢侈品牌注重门店形象的升级,重金打造超大面积零售空间成为趋势;茶饮、咖啡保持较快的规模增速……
品牌数读品牌拓展趋势
首店数量创近三年新高,“非标首店”占比逐年提升;全年新开2200+餐饮首店,饮品/烘焙“扛把子”;全年新开2100+零售首店,上海含金量最高。
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