广州星河湾商业商业业态初步建议（60页）

　　目 录

　　前 言·····························································

　　1. 市场及区位概况分析············································?

　　1.1. 广州星河湾区位简析···················································?

　　1.2. 周边人口密度分析·····················································?

　　1.3. 本项目现有商业分布及经营情况··········································

　　1.4. 周边楼盘商业情况分析及启示············································

　　1.4.1. 洛溪新城··························································

　　1.4.2. 广州雅居乐························································

　　1.4.3. 锦绣香江·························································?

　　1.4.4. 丽江花园··························································

　　1.5. 业主消费需求调查·····················································

　　1.5.1. 调查访问对象·····················································?

　　1.5.2. 调查访问结果分析·················································?

　　1.6. 项目优劣势分析·······················································

　　1.6.1. 自身优势·························································?

　　1.6.2. 现存劣势·························································?

　　1.6.3. 机会·····························································?

　　1.6.4. 威胁·····························································?

　　2. 项目定位及业态规划建议········································

　　2.1. 项目存在问题分析及解决建议···········································?

　　2.2. 项目定位依据·························································

　　2.2.1. 考虑定位时需注意的因素············································

　　2.2.2. 主要目标消费群的消费特性及消费力分析······························

　　2.2.3. 整体商业可持续发展的路径与策略选择································

　　2.3. 项目主题定位建议·····················································

　　2.4. 业态规划建议·························································

　　2.4.1. 项目业态分布比例建议··············································

　　2.5. 业态具体布局建议·····················································

　　2.5.1. 商业街业态具体布局建议············································

　　2.5.2. 会所商铺业态建议·················································?

　　2.5.3. 五星级酒店群楼业态建议············································

　　2.6. 业态控制建议—专铺专营···············································

　　3. 硬件规划建议··················································

　　3.1. 外立面展示优化建议···················································

　　3.2. 特色店面展示优化建议·················································

　　3.3. 导视系统优化建议·····················································

　　4. 招商节点计划··················································

　　4.1. 时间节点安排·························································

　　4.2. 招商工作部署·························································

　　……