petersunxy 2011-09-0226856866二星级
建筑/结构部分.............................................................................................................
1 商场设计要求Shopping Mall Requirements .............................................................................
1.1 扶梯、坡梯Escalators/Travellators ...................................................................................................
1.2 防滑处理Anti-slip Measures...............................................................................................................
1.3 咨询台和收银台Information Counter and Cashier Counter...........................................................
1.4 公共区域装饰(不含小租户区域)Interior Finishes ...............................................................................
1.5 推广区Promotion Areas......................................................................................................................
1.6 吊顶净高False Ceiling Height ............................................................................................................
1.7 公共走道吊顶要求Ceiling Specifications ..........................................................................................
1.8 主入口为双道玻璃门Airlock Room.....................................................................................................
1.9 商铺布置Shop Layout.........................................................................................................................
2 挑空中庭或广告挂钩及玻璃栏板Advertisement Glass Balustrade Hook at Atrium ...............
3 蜘蛛人固定锚锭Spiderman Hook...............................................................................................
4 标识物和方向标Signages..........................................................................................................
5 洗手间Toilets............................................................................................................................
5.1 男女洗手间Male and Female Toilet..................................................................................................
5.2 婴儿房Baby Room............................................................................................................................
5.3 残障人士/家庭用洗手间Handicap/Family Toilet...........................................................................
5.4 吸烟室Smoking Room ......................................................................................................................
5.5 装修标准Internal Finishes.................................................................................................................
据赢商网不完全统计,去年全国309个商场有32家销售额超50亿元,占比超10%,相比前三年明显增加。“50亿”是个难以翻越的分水岭,“尖子生”的运营法则——品牌调整、硬件改造、营销活动,值得借鉴与参考。
商场业绩运营策略
据赢商研究中心统计,2021-2023年,国内每年新增的轻资产商业项目近140个。不过,随着行业复苏、玩家力量、策略导向等因素之变,这些上新的轻资产项目亦出现不同以往的一些新特征。
轻资产行业趋势
鞋服品类以优化渠道为主基调,整体体现在谨慎开店、关闭低效店、提升店效;奢侈品牌注重门店形象的升级,重金打造超大面积零售空间成为趋势;茶饮、咖啡保持较快的规模增速……
品牌数读品牌拓展趋势