上海古美购物生活广场项目定位(英文版-34页)

　　1. BACKGROUND ----------------------------------------------------------------------------------------------------------------- 2

　　2. PROJECT AND MARKET ANALYSIS ------------------------------------------------------------------------------------ 3

　　2.1 Project Location ------------------------------------------------------------------------------------------------------- 3

　　2.2 Present Competition --------------------------------------------------------------------------------------------------4

　　2.3 SWOT Analysis---------------------------------------------------------------------------------------------------------6

　　3. RETAIL PLAN ------------------------------------------------------------------------------------------------------------------- 9

　　3.1 Retail Concept -------------------------------------------------------------------------------------------------------- 9

　　3.2 Trade Mix by Floor ---------------------------------------------------------------------------------------------------10

　　3.3 Trade Mix Ratio -------------------------------------------------------------------------------------------------------11

　　4. MALL DESIGN -------------------------------------------------------------------------------------------------------------------12

　　4.1 Layout Re-design -----------------------------------------------------------------------------------------------------13

　　4.2 Existing Status of Project Façade --------------------------------------------------------------------------------18

　　4.3 Façade Treatment ----------------------------------------------------------------------------------------------------19

　　4.4 Exterior Advertising ------------------------------------------------------------------------------------------------- 20

　　4.5 Interior Design ----------------------------------------------------------------------------------------------------------23

　　5. INVESTMENT ANALYSIS ---------------------------------------------------------------------------------------------------- 24

　　5.1 Mall Rental Rate -------------------------------------------------------------------------------------------------------24

　　5.1.1 Sample Rental from Retailers-----------------------------------------------------------------------24

　　5.1.2 Rental Recommendation-----------------------------------------------------------------------------25

　　5.2 Mall Rental Income ---------------------------------------------------------------------------------------------------26

　　5.2.1 Leasable Area-------------------------------------------------------------------------------------------26

　　5.2.2 Mall Rental Income ------------------------------------------------------------------------------------27

　　5.3 Mall Expenditure -------------------------------------------------------------------------------------------------------28

　　5.3.1 Mall Improvement Works ----------------------------------------------------------------------------28

　　5.3.2 Mall Operating Expenditures Including Taxes--------------------------------------------------30

　　5.3.3 Investment Analysis Summary-----------------------------------------------------------------------31

　　5.4 Additional Information for Fortress’s Reference---------------------------------------------------------------32

　　6. NEXT STEPS ----------------------------------------------------------------------------------------------------------------------33