广西南宁市商业项目前期研究策划报告-终稿(93页）

　　1.0 项目介绍...................................................................................................1

　　1.1 项目介绍......................................................................................................................................1

　　1.2 研究目的......................................................................................................................................2

　　1.3 研究方法......................................................................................................................................2

　　1.4 项目相关技术性指标..................................................................................................................3

　　2.0 宏观环境分析 ............................................................................................4

　　2.1 南宁市宏观环境..........................................................................................................................4

　　2.2 南宁市新城市规划....................................................................................................................12

　　2.3 南宁市商业发展规划................................................................................................................14

　　2.4 经济发展状况对南宁商业发展的影响....................................................................................16

　　3.0 商业市场研究 ..........................................................................................18

　　3.1 南宁市零售业态发展分析........................................................................................................18

　　3.2 南宁市商业发展现状分析........................................................................................................19

　　3.3 商业物业市场租赁情况............................................................................................................21

　　3.4 主要商圈情况............................................................................................................................24

　　3.5 未来商业物业............................................................................................................................37

　　4.0 竞争对手分析 ..........................................................................................40

　　4.1 简介............................................................................................................................................40

　　4.2 万达商业广场............................................................................................................................41

　　4.3 南城百货....................................................................................................................................43

　　4.4 梦之岛百货（民族店）及华联超市........................................................................................45

　　4.5 城市碧园商业广场....................................................................................................................46

　　4.6 对项目的影响............................................................................................................................47

　　5.0 消费力调查分析.......................................................................................48

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