招财进宝1982 2011-05-311583572二星级
价值：8个赢商币文件类型：RAR大小：1.39MB目 录
第一部分 前 言
1.背 景 ··································· 4
2.目 的 ··································· 4
3.方案的涉及出发点 ·························· 5
4.方案说明 ·································· 6
第二部分 市场研究
1. GDP ······································ 7
2. GDP的构成 ································ 8
3. 居民消费价格指数 ·························· 10
4. 固定资产投入 ······························ 11
5. 社会消费品零售总额 ························ 12
6. 居民消费能力 ····························· 15
7. 人口及人口发展状况 ························ 18
8. 重庆未来发展规划及重大事件影响分析 ········· 25
9. 零售业趋势及商业地产发展趋势 ··············· 31
10. 重庆商圈现状及商圈发展趋势 ·············· 37
第三部分 项目概要 ······················· 46
第四部分 项目SWOT分析 ·················· 53
第五部分 项目定位及定位思想
1. 商圈战略定位 ······························· 58
2. 项目战略定位 ······························· 60
3. 企业文化 ··································· 61
4. 业态定位 ··································· 63
5. 主体定位 ··································· 64
6. 功能定位 ··································· 66
7. 市场定位 ··································· 67
8. 形象定位 ··································· 69
第六部分 项目规划与布局
1. 资产处建议与规划规模确定 ··················· 70
2. 业态组合及分布 ······························ 72
3. 项目物业规划及改造 ·························· 82
第七部分 运营管理纲要
1. 组织机构 ···································· 87
2. 招商运营 ···································· 88
3. 营销策略 ···································· 91
4. 管理理念 ···································· 93
第八部分 项目投资、经营绩效分析（概算）
1. 项目投资概算 ······························· 94
2. 年度经营绩效概算 ··························· 96
3. 年度经营费用概算 ··························· 98
4. 五年财务流量分析 ·························· 100
5. 物业价值变现及变现能力分析 ················· 102
题后记说明 ··································· 104
商圈商业综合评价指标体系，简称“商圈商业力”，是基于商圈人口规模，交通配套、商业规模、商业档次、商业多样性、商业活力以及商业潜力等要素，形成的综合评估商圈商业发展水平的指标体系。
城市商业力，商圈商业力
01 消费趋势——2025年中国消费市场趋势洞察
02 新开项目（2025年11月开业项目趋势分析及热点项目解读）
03 品牌新店（2025年11月新店盘点及案例解读）
04 品牌业态（首层品牌&业态分析）
05 营销案例（11月典型购物中心营销趋势分析及案例分享）
06 资料推荐（2026中国消费新图景报告、中国精锐人群生活方式洞察、春节、年度营销活动方案）
商业市场月报，赢商通会员
《赢商网百强榜2025年度中国领军品牌TOP100和2025年度新兴品牌TOP100》
赢商网百强榜2025年度中国领军品牌TOP100和2025年度新兴品牌TOP100
百强榜，品牌榜
