购物中心如何成功(全英文)

tinatina 2013-07-1215879221一星级

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  Alfred Taubman will tell you that architecture is only the beginning. Ultimately, the success of

  a shopping mall is grounded in a profound level of insight into the shopper’s experience and

  into removing every barrier between the customer and the merchandise — a philosophy he

  named “threshold resistance.” First applying this thinking to a 26-store center in Flint, Michigan,

  Taubman went on to develop some of the most successful malls in the United States and to

  influence succeeding generations of architects, developers, retailers and planners.

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